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Analytics in India

Analytics is basically about digging deep into data to discover relationships, find causation, and describe phenomena. It is an attempt to understand historical patterns to predict future performance or, in the a few cases, provide information to support decisions in real-time. Today, the latest trend in outsourcing has been the outsourcing of high-end knowledge work to India. Indian analytics service providers have been providing global organizations with technology-driven analytics services. Analytics outsourcing decisions are driven by factors like Focus on Core business, specialists taking care of high-end analytics work and Leverage Cost arbitrage advantage.

From finance sector to retail and telecom, analytical solutions have proven to be highly beneficial for business performance. Where you have a data, you can have a solution to analyze that data and provide you information which can be used to optimize your business processes. For example: In retail, by knowing your customer, analyzing their behavior you can optimize your marketing expenses and spend per customer. Similarly, in CPG sector companies use analytics to optimize their pricing and manage their brand and portfolio and hence improve profitability and increase their market share and containing costs.

As rises to become a major hub for analytic services, MNC’s such as HSBC and American Express have already set up their captive centers here. Few global analytic firms such as Fair Isaac have started their Indian operations to take advantage of raising trend of analytics outsourcing. There are few niche analytics providers such as Fractal Analytics who have established a benchmark by providing analytic solutions to various sectors ranging from financial services, retail to telecom and Insurance. Solutions like customer acquisition, marketing mix modeling, consumer insights and risk analytics have proven to be very beneficial for these sectors to enhance their sales and overall business performance. To sum it up, analytics market has grown up in a very significant manner
and soon India is going to become a primary hub for the analytic services. Estimates suggest that India accounts for one third of the total $17 billion global market. Analysts believe that the true potential of

analytics hasn’t been realized yet and this is just the beginning. For latest information on analytics, please refer to following links:

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This entry was posted on April 24, 2008 at 2:16 pm and is filed under Analytics Outsourcing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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